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How to Expand Your Audience and Generate Additional Income from Courses You Already Teach, by Offering Continuing Education Classes

Millions of dollars are spent each year on continuing education; wouldn’t you like to share you knowledge, expand your audience, and have the potential to increase your revenue from courses you already teach?

Many professionals need continuing education units for licensure renewal on a yearly or bi-yearly basis.  I can promise you that individuals requiring continuing education units for licensure renewal are always looking for informative and interesting classes to attend.  Offering continuing education units, associated with your classes, is one such way of generating additional income from the courses you already teach.

The benefits of offering continuing education indicates an organization’s willingness for adherence to objective national standards, respect for achieving a high standard of excellence, provide an avenue through which different disciplines can maintain professional competence and more likely to be selected by conference selection committees when it comes to break out sessions/speakers.

Why offer Continuing Education Units for the Classes You Already Teach?

Offering continuing education gives you the opportunity to market to individuals requiring continuing education units, raise your rates, and increase the size of your audience.

In almost every state nurses, massage therapists, physical therapists, CPA’s, attorney’s, marriage and family counselors/therapists, business executives, social workers, psychologists, case managers and many, many other disciplines are required to have continuing education contact hours for licensure renewal.

What is the process?

There are many different authorizing boards for the many different disciplines that require continuing education.  Each authorizing state board has a specific list of criteria that needs to be submitted for CE provider consideration.  All would have a specific application submission process.

What type of information is necessary?

One would need to submit information regarding teaching methods, number of clock hours, your qualifications, and educational content to a specific board.

Who is qualified to teach continuing education classes?

Any individual or group who has the resources to provide continuing education and agrees to adhere to the laws and regulations covering a program may apply for provider approval.  The presenter of the classes/workshops needs to demonstrate appropriate expertise in the content area being taught.

Who can be an instructor?

Licensed as well as non-licensed individuals.

One would need to:

  • be skillful in the subject matter
  • show evidence of having specialized training in the subject area
  • demonstrate teaching experience within the last 1-2 years of the subject matter

Who can obtain the necessary credentialing?

A provider number can be issued to an individual, partnership, corporation, association, organization, organized health care system, educational institution, or governmental agency.

How long does it take for the application to be processed?

It varies, although most are approved between 6 –12 weeks, depending on the particular review board.

How long is the approval period?

Typically the approval duration is 1-2 years depending on the governing board.  Some boards offer provider-ship; while other boards ask to have each course to be submitted for approval.

There would be an expectation to remain current on your renewal fees, follow the governing Board’s guidelines and you are considered an active continuing education provider.

Will all of my classes qualify for continuing education contact hours in every state?

No.  Each state has certain requirements.  It is up to the attendee to check with their governing Board in the event they have any questions.

Let’s have a conversation.

If you are interested in increasing your revenue and audience attendance by offering continuing education; then take this 3-5 minute survey and be eligible for a 30 minute complimentary call.


Mary Kraemer, RN is a Certified Medical Meditation and Stress Management Consultant and Nurse Continuing Education provider. She enjoys collaborating with individuals and business owners to become CE providers for classes and events already being offered, to expand the audience, and open additional revenue sources.  Contact Mary for your complimentary consultation today. or 888-214-5023

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